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  • Partners

  • As Michigan’s insurance company, we care about Michigan. We partner with like-minded organizations to give back to the people who matter most to us – the people of Michigan. Together, we invest in programs that support Michigan’s children and communities. This passion and commitment fuels our E=MC2 (Enriching Michigan’s Children and Communities) initiative.

     Lions Farm Bureau Insurance is presenting partner of the Detroit Lions High School Coach of the Week program. The initiative recognizes one coach a week, throughout the duration of high school football season, for developing his players’ character and skill, and promoting player health and safety. Each winning coach receives $2,000 for his school’s football program and is a candidate for the Coach of the Year award at the end of the season. In 2014, the program awarded $22,000 to high school football teams in the state of Michigan.

     Pistons Our growing partnership with the Detroit Pistons has enabled Farm Bureau Insurance to engage with Pistons fans and music and entertainment enthusiasts across Michigan. Annually, we work with the Detroit Pistons to enrich elementary education and youth learning experiences. For the sixth consecutive year, we are presenters of the Reading Room Makeover Contest, an initiative to renovate libraries or media centers in worthy Michigan schools. Additionally, we partner with the Pistons to celebrate Game Changers in our exclusive program to reinforce education and development by rewarding the teachers making it happen. We are also proud to offer Michigan Farm Bureau members tickets to select Pistons games and DTE and/or Meadow Brook concerts.

     Griffins Logo Farm Bureau Insurance and the Grand Rapids Griffins have teamed up to provide a media room makeover to deserving schools in the Grand Rapids area. In this fourth year of our partnership, we will be selecting a Kent County school that is in need of a media room makeover for students. Together, the Griffins, Farm Bureau Insurance agents and staff, and local community partners will create a space for students to read, learn and thrive.

     MSU Spartans

    We proudly support Michigan State University Athletics. Farm Bureau Insurance has been a sponsor of Spartan Football, Hockey and Spartan Men’s and Women’s Basketball for years. From coming alongside the student athletes as they do good in the community to engaging fans with a sweepstakes that sets the course for fun, we’re proud to have MSU in our back yard, where you’ll find us cheering on the green and white.

     UofM Logo

    At Farm Bureau Insurance we are all things Michigan. This year, we’re excited to include University of Michigan Athletics in our list of partners. With histories rich in tradition and culture, Farm Bureau Insurance and UofM simply make sense as partners. Together we celebrate these traditions and history with a sweepstakes that entices the biggest of fans while finding ways to do good in Michigan’s communities.

     Oakland Grizzlies Farm Bureau Insurance is a committed supporter of Oakland University Athletics. We sponsor the university’s annual Golden Grizzlies Golf Classic—which raises money for athletics operations and scholarship funds, the Hall of Honor Dinner—a celebration of individuals who’ve made significant contributions to athletic programs, and the basketball season’s Tip Off Breakfasts. In addition, local agents honor deserving professors (as voted by students) for their hard work and dedication to OU programs through our Professor Recognition program.

    Lugnuts The Lugnuts are one of the most popular minor league baseball teams in America. Through our long-term partnership, we are supporting family entertainment in Michigan and investing in our home community. Farm Bureau Insurance has been a partner with the Lansing Lugnuts since their first season in 1996, and we continue to be proud sponsors of the Honorary Bat Kid Program and other events that promote Mid-Michigan and Michigan families.

     Great Lakes Loon Logo The Loons played their first game at Dow Diamond in Midland in 2007, and Farm Bureau Insurance was a proud partner even before that game. Like us, the Loons are committed to making Michigan a better place to live, through their family-friendly entertainment and the nearly half a million dollars in community grants they’ve awarded. We are proud of their dedication to Michigan families and communities, and we’re honored to sponsor the Loons’ Honorary Bat Kid Program and Double and Triple Play Charity donations.

    Band2Gether logo Farm Bureau Insurance of Michigan is proud to lead the charge against distracted driving. Our Band2Gether program allows us to build awareness and partnerships to achieve this. The program allows us to work with groups who wish to educate communities and drivers about the dangers of distracted driving. Through our digital media efforts and sponsored events, we showcase our commitment with our driving simulator which demonstrates how easy distractions can occur.

    America & Me logo The America & Me Essay Contest was founded by Farm Bureau Insurance in 1968 to encourage Michigan youth to explore their roles in America's future. Today, our focus encourages students to write about their personal Michigan heroes—someone they know personally who has encouraged and inspired them to live better and achieve more. Since its inception, over 500,000 Michigan 8th graders have participated in the contest. The 2016-2017 winners competed against over 4,000 other students from nearly 400 Michigan junior highs and middle schools.

    Ele's Place Ele’s Place is a nonprofit, community-based organization with a mission to create awareness of and support grieving children and their families. Through peer support group programs, Ele's Place helps children to cope with the death or life-threatening illness of a parent, sibling or other close family member or friend. Farm Bureau Insurance is an annual supporter of Ele’s Place, but we are most proud of the hours our associates volunteer to show compassion to grieving families in our communities, like providing meals for support groups and preparing materials for children’s activities.

     Sparrow Foundation

    We are privileged to partner with the Sparrow Foundation—an organization that supports Sparrow Hospital through funding for equipment and facilities, services, and educational programs and research. Our collaboration allows us to make an impact on the health and wellbeing of individuals in our community. We are proud sponsors of Sparrow Foundation programs like Hospice Walk to Remember and the Sparrow Guild TGIF event, and we look forward to the annual Dapper Dads event—of which our CEO and VP of Marketing have been past participants, raising more than $42,000 for women’s health. In an effort to promote child and infant safety on the road, we offer car seats and installation demonstrations to parents in need as they head home from Sparrow with their new bundles in tow. It’s also an immense honor to support Sparrow’s new Neuroscience Center where Farm Bureau Insurance has a named patient room.

     Michigan High School Athletic Association The Michigan High School Athletic Association (MHSAA) is an organization that promotes sportsmanship, scholarship, safety and a sensible scope in school sports. For more than 30 years, Farm Bureau Insurance has sponsored the MHSAA Scholar-Athlete Award program, which offers $1,000 scholarships to Michigan high school seniors with outstanding academic and athletic achievements. In 2019-20, 32 $1,000 scholarships were awarded to students who met the eligibility requirements. Since the duration of our sponsorship, Farm Bureau Insurance has awarded more than $832,000 in Scholar-Athlete scholarships.

      Michigan Fitness Foundation ACES The Michigan Fitness Foundation is a private, non-profit corporation with the mission to promote healthy eating and active living in Michigan. As a partner of the Michigan Fitness Foundation, Farm Bureau Insurance sponsors the foundation’s ACES (All Children Exercising Simultaneously) Day program—an annual initiative to get more than 400,000 Michigan school children active on the same day. Our agents have joined us in supporting ACES Day by sponsoring participating schools in their areas with a monetary gift and fun group activities. Farm Bureau Insurance also sponsors the foundation’s Labor Day Bridge Run and the Governor’s Fitness Awards—a celebration of inspirational people and organizations dedicated to health and wellness.

     American Cancer Society The American Cancer Society Great Lakes Division (ACS) is at work throughout Michigan and Indiana, fighting cancer, finding answers, and helping people. Through research, education, and treatment programs, the ACS Great Lakes Division is saving lives and working towards the goal of a cancer-free world. Farm Bureau Insurance contributes towards this goal by sponsoring Relay for Life community events that have helped raise millions of dollars for Michigan's fight against cancer.

     Wharton Center The Wharton Center exists to enrich the lives of Michigan residents with arts entertainment and education. Farm Bureau Insurance supports that mission too. We sponsor five Wharton Center shows throughout the year to give back to the performing arts community and open doors for our community to enjoy world-renowned arts events.

     Lansing Foodbank Logo Annually, the Farm Bureau Family of Companies associates give back to the Greater Lansing Food Bank through volunteer hours and donations. In addition, associates are given the option to serve their families a holiday ham courtesy of Farm Bureau or donate to the Food Bank. In 2017, a record number of associates choose to donate in lieu of receiving their ham. A total of $12,936 was gifted on February 9, 2017.

     Olivet College Logo Farm Bureau Insurance is a proud supporter of Olivet College, a national leader in insurance education. Olivet College is working to replenish the insurance industry's workforce by partnering with local school districts throughout the state to educate the next generation of leaders. Olivet and Farm Bureau host Eaton Intermediate High School students throughout the school year to learn and participate in an on-site insurance program at the Farm Bureau center.

     Leadership Circle Lansing Regional Chamber Leadership Circle - Farm Bureau Insurance of Michigan is a proud supporter of the Lansing Regional Chamber and are members of the Lansing Regional Chamber Leadership Circle. The Leadership Circle is made up of proven business and community leaders; whose commitment and efforts help to strengthen the region.


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