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  • Social Investment Sponsorship Criteria

  • Farm Bureau Insurance Corporate & Social Responsibility:

    We’re dedicated to making Michigan a better place to live. Michigan is our home, too, so we proudly invest in Michigan’s future through programs that:

    • Are relevant — the cause must be relevant to our products and service.
    • Fit with our brand — there must be a good fit with the overall FBI brand.
    • Align with our Mission — the sponsorship must align with the FBI mission.
    • Allows us to connect with consumers – the sponsorship brings FBI and its agents face-to-face with targeted consumers.
    • Position our products – the sponsorship promotes the visibility of FBI insurance products and creates a connection to the event’s value.
    • Contribute to Business Results— FBI, through the sponsorship, can achieve some measurable business result.

    In addition, as part of FBI’s overall public and community relations efforts, we will support cause-related marketing that impacts our communities and Michigan in a positive, measurable way. These initiatives will align with our mission to protect our customers and promote actions that do so, such as texting and driving, waterfront safety, safeguarding your home, etc.

    1. Requesting organization must be not for profit
    2. Activities of the requesting organization must align with the mission and social responsibility statement of Farm Bureau Insurance
    3. The requesting organization and the specific funding request must be related to scholarship, sportsmanship, citizenship, health and fitness, or address a need in the community that impacts the well-being of our community
    4. Support of the activity by Farm Bureau Insurance will promote customer acquisition and retention
    5. Support of the event will strengthen Farm Bureau Insurance’s reputation in Michigan
    6. The requesting organization is community-based with measurable outcomes for the activity that will benefit the community, region or state
    7. Sponsorship includes meaningful activation strategies for Farm Bureau Insurance


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