Farm Bureau Insurance of Michigan Corporate Corporation
Farm Bureau Insurance of Michigan

Michigan's Insurance Company
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Our Mission Statement and Core Values


Mission Statement:

To provide a broad portfolio of profitable, high quality insurance products and services for Farm Bureau members and other potential customers.

To place special emphasis on the acquisition of Farm Bureau members with the provision of programs, coverages, services and benefits for Farm Bureau members, consistent with sound and competitive business practices.

To provide the major stockholder, Michigan Farm Bureau, financial security consistent with sound and competitive business practices.

To seek ventures to increase profits through utilization of existing corporate resources for the benefit of policyholders and shareholders.


Core Values:

The stated purpose of the Core Values is to protect and secure the future of families and family businesses with a focus on the healthy development of children. The core values include: Wow!, Family, Trust, Learning and Innovation.

Wow! - is an attitude which we want any potential or current customer to have after any contact with Farm Bureau Insurance. A Wow! attitude should also be exhibited by everyone within the organization each time we come in contact with clients, prospects or each other as we work toward making Michigan families more secure.

Family - With respect, support, honesty and trust for our clients and prospects, every Farm Bureau Insurance professional is dedicated to making them feel as though they are part of our organizational family by providing extraordinary service and products. To do this, Farm Bureau Insurance professionals should commit themselves to continually learning, innovating and renewing themselves so that we provide the products and services that will secure the futures of our client's families, their businesses and ensure the healthy development of their children.

Trust - The goal of every Farm Bureau Insurance professional is to never break the trust we share with our clients. We should treat each other with the same openness, honesty, respect and have the same trust that you would expect from members of a family.

Learning - Every Farm Bureau Insurance professional is committed to life-long education, so that we, as a professional organization, can constantly better the service and products we offer to our clients. We should work toward being a learning organization and take the time to learn whatever we can, whenever we have the opportunity.

Innovation - Every Farm Bureau Insurance professional has an obligation to renewing our organization through innovation of Wow! service, communications, seeking out new ideas and driving each other to making Farm Bureau Insurance the very best. These are the core values of Farm Bureau Insurance professionals: Every person developing a career at FBI. Our core values do not change though strategies that implement those values will change with a changing world. These core values are the heart and soul of an extraordinary organization, composed of extraordinary people, committed to extraordinary work.

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